Research and Initial Ideas/Experiments

 My Artist Profile:

Name: Cake or Death

Role within music: Guitarist/Drummer/Songwriter

Genre: Rock, Metal, Alternative

Attitude of artist: Fun/playful, serious about music

Chosen house style: Bold clear fonts, dark colours with one bright - Red
Next gig date: 26.08.11

Mayday Parade


Mayday Parade are an American band from Tallahasee, Florida. They have a unique style mixing genres such as rock, alternative and punk with strong lyrics and melodies. They easily combine playful energies with strong emotional songs to create an image which appeals to a wide range of people. Because of this, their promotional images range from colourful cartoons to some quite somber images. When doing my work I will analyse the image my artist is trying to portray so I can work with all aspects to give a true and wide representation, and also it gives me more room to be creative with my images and idea's.

Flyers

I have found a selection of flyers used to promote Mayday Parade and their tours/gigs. They range from quirky colourful cartoons to band photo's and artwork. As I am not confident with graphics I will create my flyers using predominantly photographic techniques, and add simple yet effective graphic techniques when writing the information and laying out the flyer.

Posters

Most of Mayday Parade's posters are fairly simple, they incorporate the bands logo and general style in a clear yet creative and attractive way. The bottom image is the most recent, where the band has tried to expand from the usual house style of black, whites and warm colours, and make themselves attractive to new audiences and appear more modern. I think this has been successful as it still maintains their attitude and fits in well with current styles. 

Album Artwork
This is Mayday Parades CD covers in chronological order. You can see how the house style was created in the second cover, which was their first full album, and is continued in the following. In their most recent release, the EP 'Valdosta', the general cartoon and graphical style is the same, however the character with the umbrella has been lost, along with the colour scheme. I think they have pulled off these changes, as there is still a clear style, especially as the logo and it's positioning has remained the same from the second cover onwards.

Location Portraits
The location portraits and promotional images for Mayday Parade range from fun and casual, to posed and serious. A number of backgrounds are used such as cities, graffiti'd walls, party rooms and parks. They represent the band well, and show their playful yet serious attitude towards their music, which is an energy alot of audiences will be attracted to. When taking my images, I will do a number of shoots, to capture as much of the artist as I can, to give a fair representation. I will try backgrounds such as plain walls, forests, fields and parks. 

Killswitch Engage

Killswitch Engage is an American metalcore band from Westfield, Massachusetts, formed in 1999 after the disbandment of Overcast and Aftershock. Killswitch Engage's genre is largely considered metalcore or melodic metalcore, combining elements of extreme metal and hardcore. Their album 'Alive or Just Breathing' has been quoted to be "a pure metal album that seemingly has ignored any fashionable trend and instead relies solely on skill and expertise to sculpt some of the meatiest heavy metal since the glory days of Metallica and Slayer."

Flyers

These flyers clearly hint at the genre Killswitch Engage are. Often the colour scheme involves dark colours and red, which creates a style connected with the band. In most, there is a photo of the band member which flows well with the information to create an attractive and easy to read final product.

Posters

The posters for Killswitch Engage are very simple, and designed for purposes such as bedroom walls etc. The more graphical posters include only black grey and a single other colour (blue/red) which creates an attractive and bold look, which makes the band logo stand out and capture the audiences attention. The bottom image is a photograph, which is dark and simple, which keeps in with the general style, and effectively shows the band and their attitude/genre.

Album Artwork

Killswitch Engage's CD covers are very dark artistic. I will be making my covers more photographical, but will experiment with graphic techniques and other artistic styles. There is a clear style throughout them all, and again use only a minimal amount of colour. 

Location Portraits 

Through their band photography, Killswitch Engage effectively communicate their attitude and genre/style. The first image is very humerous, and this is a fair representation as a few members of the band are well known for their comedic attitude and general lack of worry of how silly they act. The other photo's clearly show the bands genre, and use backgrounds such as walls, wood and old corridors. I will do a more humerous shoot with my artistic, to emphasise the playful attitude and image we want to express.

The Smiths

The Smiths were an English alternative rock band formed in Manchester in 1982. Although they never charted very well they have a strong following and are still widely listened to today, even after splitting up in 1987. There music spoke about real and political issues, and the band had a lot to say. They avoided wishy washy songs created just for the sake of it, and spoke with meaning and passion, which won and lost them a lot of fans!

Flyers and Posters

The flyers are very similar to their album artwork. They are grey-scale with one colour instead of b+w, and very contrasting. They are mostly old images of slightly irrelevant things that they have opinions on. Their style in all artwork is exactly the same and it works really well for them.

 

 

 

Album Artwork

I really like their album covers as they look really effective, and as soon as you see them (if you are slightly familiar with the smiths) you instantly know what it is. This is why having such a strong house style does nothing but good, if it links well enough to the band and is somewhat attractive.

 

 

 

 

Band Portraits

It is clear their band images were very simple, and were all black and white with just the band members stood together. The locations range from streets to studio's but nothing of real interest or relevance. One thing I have noticed is they look very confident and almost smug in the pictures, which is something I definitely need to get across as most artists are very confident in themselves after so much time in the limelight. 

 

 

 

 

Initial Ideas

From my research and the information I have on my artist, I have a rough idea of what I aim to do.

-For the album cover, I want to create a quite artistic look, and experiment with idea's such as multiple images put together to create a single cover. I also might try techniques such as painting, or creating a painting effect in postproduction.

-For the flyer, I will make up a gig for the artist, and advertise this. It will include an image of the artist, with clear information in the chosen house style. 

-For the poster, I am going to use a photograph from one of the shoots with the artist. This will then bring familiarity to the image as the audience will have seen similar images before, but will be effective and creative to suit it's purpose.



-For the location portraits, I am going to do a number of shoots. I will do some serious, and some playful, to show all sides of the artist. I am going to do the shoots in some woods, a park and in a disused area such as an alleyway or out of use warehouse etc.

Album Cover Research

  Album covers range from being simple photographs to complex graphical pieces of art. I aim to mix both, and take very simple photos, and use them with other artistic techniques so I can be more creative and experiment with a number of possibilities. I am going to try putting the images onto a polaroid film template, or just onto a number of square pieces of card, and then take a picture of that. I am also going to try using just one simple photograph, and edit it in an abstract way. I have noticed in most album covers, the band/artist isn't present in this genre, so I am going to avoid  that.


Possible subjects:

• Guitar
• Stacks of books
• Cake
• Drawn scales with objects on
• Cake being eaten with message underneath  

First Experiments

 

To make this cover, I first took four images of different sections of the guitar from slightly different angles. I got the idea for this from Dawoud Bey's images where he takes portraits of multiple people, by taking the photos of different sections separately so when he pieces them together they don't match together. I then created the background by typing the band name and fitting it across the top, then copy and pasting the layer and moving it down repeatedly. Then I increased the contrast of the four images and gave them an off-white border. I copy and pasted them onto the background and messed with the angles and positioning until I found the best look.

 I went for the simplistic look with this idea. I took a picture of four different sized books stacked on top of each other on a desk. I left enough space at the top so I would be able to add the band name. I then converted the image to black and white and increased the contrast until it looked best. I kept with the grey scale theme for the writing, and used colours from the rest of the picture to so it wasn't strong b+w's and blended well with the rest of the image.

First Photoshoot